![]() ![]() I put the fear of God into my trainees by scaring them off from the “post” button. ![]() The other huge benefit of training newbies on Editors is that it’s error proof – as long as you don’t post anything. When you’re learning and trying to find your way around, it’s nice to eliminate the added frustrating of waiting for a page to load, only to discover it wasn’t the page you wanted. Still, especially in large accounts, it takes time for pages to load, and those seconds add up fast.Įditors, on the other hand, don’t have that problem. Both Google and Bing are light years ahead of where they were 5 years ago when it comes to page load speed – Bing, in particular, used to be nearly unusable due to slow page loads. Then there’s the issue of screen load times. If you’re seeing thousands of keywords at once, it’s hard to focus. And it doesn’t reinforce the fact that small, tightly themed ad groups are a best practice. You can click right to keywords, but you’re seeing every keyword in the account! That’s confusing to a beginner – and overwhelming. It’s so easy to get tripped up in the online UI. What are all those tabs? What am I looking at? What does all that data mean? ::head explodes:: Editors reinforce account structure by forcing you to navigate through it.Ĭontrast Editor to the Adwords online UI. To a newbie, it can be hard to comprehend. To experienced PPC’ers, this structure is second nature. It makes it easy to explain structure to a newbie without overwhelming them: you start at the high level (campaigns) and work your way down. You can’t see ad groups without clicking on campaigns, and you can’t see keywords without moving over to the tabs. In Editor, everything is stacked hierarchically in the left tree. And it’s just easier to see account structure in Editor. Account structure is so important to PPC success that failing to understand it can lead to less-than-ideal results. Here’s why I start new hires on Adwords Editor (and Bing Ads Editor, too).Īt its core, I love starting off with Editors because they make it easy to understand account structure. I immediately answered with “Yes! It’s the first thing I train new PPC staff on!” But many others disagreed, saying the Editors were advanced tools that should be reserved for experienced PPC’ers. ![]() One of the questions was “Do you believe entry level PPCers should immediately have access to Google and Bing Editors? Why?” The ensuing conversation was interesting, and frankly, surprising. I love training new PPC’ers on the fundamentals. Learn how to edit multiple keyword CPC bids and edit multiple keyword URLs.This week’s PPC Chat discussion centered on PPC Basics – a topic near and dear to my heart. To edit multiple keyword URLs or maximum CPC bids, use the Advanced URL changes or Advanced bid changes tools.
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